Read more: SWOT Analysis Guide (With Examples) Who uses a SWOT matrix?Ī SWOT matrix is applicable in a wide range of industries. A SWOT matrix can help businesses leverage their comparative advantage and achieve strategic objectives when combined with other managerial tools. This technique helps managers gauge how internal and external factors can affect the success or viability of new projects. A SWOT matrix, often referred to as SWOT analysis, is a strategic planning tool businesses and individuals use to identify and assess the strengths, weaknesses, opportunities and threats associated with an organization, project, business plan or activity.
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